About us

Founded in 2023 in Thessaloniki, Greece, Blue Litore is a premium menswear brand born from the spirit of the Mediterranean. Rooted in Greek design and craftsmanship, our vision is to redefine men’s vacation style through high-quality swimwear and resortwear.

Our showroom, located at Monastiriou 183, showcases a collection that blends elegance with ease. Μade for the modern man who values comfort, detail, and timeless style.

At Blue Litore, every piece of swimwear is thoughtfully designed to combine fashion-forward aesthetics with functional design. Each print and cut is inspired by the vibrance of the Greek summer,  from the sunlit coastlines to the deep blues of the Aegean Sea. Creating unique pieces you won’t find anywhere else.

We carefully select the finest materials: quick-drying hydrophobic polyester for our swimwear, 100% linen and 100% cotton fabrics for our resort pieces. Ensuring every item feels as good as it looks.

Our mission is to craft a complete wardrobe for beachside living. From sun-soaked escapes to seaside strolls, Blue Litore creates pieces that make every summer moment effortlessly refined.